
Song · EMF
“Unbelievable” by EMF
From the album Schubert Dip (1991)
“Unbelievable” by EMF appears on 55 radio countdowns from 20 stations between 1990 and 2023. It was first released in 1991 on the album Schubert Dip. Its best result is #2 on the Live 105 Top 105.3 Songs of 1991. In the combined RockLists rankings it is the #3 alternative song of 1991, #256 alternative song of all time and #279 of the '90s.
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Video from YouTube (EMF The Band). Pressing play loads YouTube's player. Watch on YouTube
"Unbelievable" is the smash from EMF's debut album, Schubert Dip, a loud, cocky slab of alternative dance that bolts guitar crunch onto a baggy, club-ready beat. Ralph Jezzard produced and mixed it. Ian Dench's guitar grinds, Zac Foley's bass bounces, Mark Decloedt keeps the rhythm rolling, and Derry Brownson fires off samples, including bits of comedian Andrew Dice Clay and performance poet Gylan Kain. James Atkin sings lead, with Claudia Fontaine on backing vocals, and all five members share the writing credit.
It's brash, bratty and relentlessly catchy, the sound of a band that had worked out how to make a rock record move like a dance record.
Parlophone put it out, and it went to number three on the UK Singles Chart and into the top 10 across much of Europe before climbing all the way to number one on the Billboard Hot 100 and the Cash Box Top 100 in 1991. Josh Taft directed the video, which keeps things simple: the band onstage, going for broke.
Written with AI assistance from RockLists chart data, MusicBrainz and Wikipedia.
RockLists rankings
Alternative & Modern Rock
Indie & Adult Alternative
All Rock Formats
Year-end countdowns
| Year | # | Station | Countdown | of |
|---|---|---|---|---|
| 1990 | 94 | KROQ Los Angeles, CA | KROQ Top 106.7 Songs of 1990 | 107 |
| 1991 | 4 | KROQ Los Angeles, CA | KROQ Top 106.7 Songs of 1991 | 107 |
| 1991 | 5 | 91X San Diego, CA / Tijuana | 91X Top 91 Songs of 1991 | 91 |
| 1991 | 2 | Live 105 San Francisco, CA | Live 105 Top 105.3 Songs of 1991 | 105 |
| 1991 | 7 | CFNY 102.1 The Edge Toronto, ON | CFNY Top 91 Songs of 1991 | 91 |
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