Cover of Pure Pop for Now People by Nick Lowe
Cover: Pure Pop for Now People

Song · Nick Lowe

“So It Goes” by Nick Lowe

From the album Pure Pop for Now People (1978)

“So It Goes” by Nick Lowe appears on 7 radio countdowns from 4 stations between 1999 and 2026. It was first released in 1978 on the album Pure Pop for Now People. Its best result is #120 on the 90.9 The Bridge Top 909 Songs of the '70s. In the combined RockLists rankings it is #5,788 alternative song of all time.

7countdowns
4stations
#120best position
0#1 finishes
0top 10 finishes
1999–2026years charted

"So It Goes" is where Nick Lowe's solo career began and where Stiff Records began too: it was the label's first single, catalogue number BUY1, out on 14 August 1976. Lowe had been drifting since Brinsley Schwarz folded, his ad hoc Spick Ace & the Blue Sharks stuck in contractual limbo, and no label wanted him solo. So manager Jake Riviera raised £400 in loans from Lee Brilleaux of Dr. Feelgood and photographer Keith Morris and started Stiff with Dave Robinson.

Stiff gave Lowe £45 to cut two songs, and he did it with only Steve Goulding of the Rumour on drums and Lowe on bass, producing with Riviera while Barry Farmer recorded. "Heart of the City" went on the flip, specialist shops and mail order did the selling, and the song later turned up on Pure Pop for Now People.

Written with AI assistance from RockLists chart data, MusicBrainz and Wikipedia.

RockLists rankings

Alternative & Modern Rock

Indie & Adult Alternative

All Rock Formats

All-time and decade countdowns

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